Director / Director of Photography
It all started when…
Dan Hertzog graduated from the USC School of Cinematic Arts in May 1991 with a BA in Cinema-Television Production. From there, he rapidly worked his way up from a production assistant in LA to an ad agency producer in New York City. He moved back to Los Angeles in January 1996 only to find himself crisscrossing the country countless times to freelance at a handful of ad agencies, including FCB, Bates USA, Grey, and Ogilvy.
Then, after more than ten years in the ad industry, Dan returned to the world-renowned AFI Conservatory to immerse himself in the study of more narrative, visual storytelling. He went on to receive his MFA in Cinematography from the American Film Institute in December 2004. His AFI thesis film, THE PASSAGE OF MRS. CALABASH, was later honored for Artistic Achievement in Cinematography at the 2006 Emerging Cinematographer Awards.
After graduating, Dan continued to occasionally freelance as a senior and then executive producer at Ogilvy & Mather in LA. His many years of hands-on experience in both production and post-production eventually led to stints consulting for ad agencies interested in building out their in-house production capabilities; shooting tv commercials and web content for dozens of brands along the way.
Passionate about visual storytelling, he continued to seek out opportunities to further his ventures in more narrative work. In 2014, Dan traveled to Indonesia to lens the dramatic short EARTHBOUND for writer/director Robin Shou. He was recognized again by the International Cinematographers Guild for his work on that collaboration at the 2016 Emerging Cinematographer Awards.
Some of his more recent work includes the award-winning It's On Us "Illogcial" PSA campaign, the music video for Peche's "Fool", the 1950s family drama LIFE IN KODACHROME, and the holiday romance 12 DAYS OF GIVING.